Competitiveness of Kvarner region: challenges for destination management and branding
Purpose – Tourism demand for destinations, services and facilities is changing rapidly and only the destinations with high adaptability can expect to survive. Tourists prefer destinations with strong brands that guarantee a high level of service quality and are prepared to pay for it. Design – This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2013-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol19no2/5_Bagaric_Zitinic |