PENGARUH DRIVE FOR ENVIRONMENTAL RESPONSIBILITY, COLLECTIVISM DAN SUBJECTIVE NORM TERHADAP BEHAVIORAL INTENTION PENGGUNAAN REUSABLE BAG
The purpose of the research is to examine the effect of driver for environmental responsibility, collectivism and subjective norm on behavioral intention in using reusable bag. This was a quantitative survey using a total sample of 282 respondents. Data were analyzed by using multiple regression met...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Trisakti
2018-09-01
|
| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Subjects: | |
| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2973 |