LOGO-TEKNIK IKLAN NAN CITRA NEGATIF
This paper studies various kinds of ads that attract women as target. Using Rollan Bartrès’s model of analysis, the results showed that the logo-techniquesin advertising work well to raise the basic human instincts, such as the instincts of intimacy, sex, fear, and the idols that has strong effect t...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Sunan Kalijaga
2016-09-01
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| Series: | Jurnal Sosiologi Reflektif |
| Online Access: | http://ejournal.uin-suka.ac.id/isoshum/sosiologireflektif/article/view/1133 |