QUALITATIVE RESEARCH TO ESTABLISH THE APPROPRIATE MIX OF THE DIY DEMAND IN ROMANIA

The modern concept of marketing starts from the premise that any economic entity has to focus its attention on the management process that identifies, anticipates and satisfies the customer’s requirements in an efficient and profitable way. Any economic entity operating within a market must incorpor...

Full description

Bibliographic Details
Main Author: Mihai-Cosmin FANARU
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2018-05-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_16_10.pdf