QUALITATIVE RESEARCH TO ESTABLISH THE APPROPRIATE MIX OF THE DIY DEMAND IN ROMANIA
The modern concept of marketing starts from the premise that any economic entity has to focus its attention on the management process that identifies, anticipates and satisfies the customer’s requirements in an efficient and profitable way. Any economic entity operating within a market must incorpor...
Main Author: | Mihai-Cosmin FANARU |
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Format: | Article |
Language: | English |
Published: |
Romanian Foundation for Business Intelligence
2018-05-01
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Series: | SEA: Practical Application of Science |
Subjects: | |
Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_16_10.pdf
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