Universidades e envelhecimento: ações de marketing em seus projetos para idosos
Objective: The aim of this study is to analyze the marketing actions carry out for some Brazilian higher education institutions concerning to programs that offer physical activities to the elderly. Method: For this, through internet and with the assistance of the programs coordinators who answered a...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2011-01-01
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| Series: | ConScientiae Saúde |
| Online Access: | http://www.redalyc.org/articulo.oa?id=92919297015 |