Universidades e envelhecimento: ações de marketing em seus projetos para idosos
Objective: The aim of this study is to analyze the marketing actions carry out for some Brazilian higher education institutions concerning to programs that offer physical activities to the elderly. Method: For this, through internet and with the assistance of the programs coordinators who answered a...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade Nove de Julho
2011-01-01
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| Series: | ConScientiae Saúde |
| Online Access: | http://www.redalyc.org/articulo.oa?id=92919297015 |
| Summary: | Objective: The aim of this study is to analyze the marketing actions carry out for some Brazilian higher education institutions concerning to programs that offer physical activities to the elderly. Method: For this, through internet and with the assistance of the programs coordinators who answered a questionnaire, a survey with seven pioneer universities in the program "Universities for Senior Citizens" was carried out. Results: According to the results, the social marketing is the consequence of a straight and well planned work for this specific population and it ensures the elderly remain. Conclusion: It is possible to conclude that the programs related to physical education offered by the "IES" reached the expectation and that these programs answer by a significant part of the population. However, it is necessary to multiply these experiments through new programs that will attend the nowadays requests. |
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| ISSN: | 1677-1028 1983-9324 |