Universidades e envelhecimento: ações de marketing em seus projetos para idosos

• Main Authors: Inês Amanda Streit, Aurélio de Figueiredo Acosta
• Format: Article
• Language: Portuguese
• Published: Universidade Nove de Julho 2011-01-01
• Series: ConScientiae Saúde
• Online Access: http://www.redalyc.org/articulo.oa?id=92919297015

Objective: The aim of this study is to analyze the marketing actions carry out for some Brazilian higher education institutions concerning to programs that offer physical activities to the elderly. Method: For this, through internet and with the assistance of the programs coordinators who answered a questionnaire, a survey with seven pioneer universities in the program "Universities for Senior Citizens" was carried out. Results: According to the results, the social marketing is the consequence of a straight and well planned work for this specific population and it ensures the elderly remain. Conclusion: It is possible to conclude that the programs related to physical education offered by the "IES" reached the expectation and that these programs answer by a significant part of the population. However, it is necessary to multiply these experiments through new programs that will attend the nowadays requests.