Identification and Comparison of Requirements Placed on Brand Managers
The purpose of the article: Building a strong brand is difficult, even when viewing brands as an essential asset of the company is a lasting trend. So for brand managers to succeed in their job roles, they must possess knowledge, skills, and relevant personality traits. The purpose of the author’s w...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2016-09-01
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| Series: | Trendy Ekonomiky a Managementu |
| Subjects: | |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/363 |