Development of mathematical model of system-reflexive marketing
System-reflexive paradigm of strategic marketing management, taking into account market environment globalization, business transnationalization process, competition intensification at the national and global level was presented in the paper. The introduction of the considered management paradigm is...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2014-07-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
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| Online Access: | http://journals.uran.ua/tarp/article/view/26366 |