COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The resu...

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Bibliographic Details
Main Authors: Mohd Amirul Adenan, Jati Kasuma Ali, Dayang Humida Abang Abdul Rahman
Format: Article
Language:English
Published: Petra Christian University 2018-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
East Malaysian consumers
country of origin (COO)
brand image
high involvement products
purchase intention.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20620
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spelling doaj-c4d04d176ddc46bebe558022fd72513b2020-11-24T23:17:05ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382018-03-012016372COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMERMohd Amirul Adenan0Jati Kasuma Ali1Dayang Humida Abang Abdul Rahman2 This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20620East Malaysian consumerscountry of origin (COO)brand imagehigh involvement productspurchase intention.
collection DOAJ
language English
format Article
sources DOAJ
author Mohd Amirul Adenan
Jati Kasuma Ali
Dayang Humida Abang Abdul Rahman
spellingShingle Mohd Amirul Adenan
Jati Kasuma Ali
Dayang Humida Abang Abdul Rahman
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
Jurnal Manajemen dan Wirausaha
East Malaysian consumers
country of origin (COO)
brand image
high involvement products
purchase intention.
author_facet Mohd Amirul Adenan
Jati Kasuma Ali
Dayang Humida Abang Abdul Rahman
author_sort Mohd Amirul Adenan
title COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
title_short COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
title_full COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
title_fullStr COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
title_full_unstemmed COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
title_sort country of origin, brand image and high involvement product towards customer purchase intention: empirical evidence of east malaysian consumer
publisher Petra Christian University
series Jurnal Manajemen dan Wirausaha
issn 1411-1438
publishDate 2018-03-01
description This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.
topic East Malaysian consumers
country of origin (COO)
brand image
high involvement products
purchase intention.
url http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20620
work_keys_str_mv AT mohdamiruladenan countryoforiginbrandimageandhighinvolvementproducttowardscustomerpurchaseintentionempiricalevidenceofeastmalaysianconsumer
AT jatikasumaali countryoforiginbrandimageandhighinvolvementproducttowardscustomerpurchaseintentionempiricalevidenceofeastmalaysianconsumer
AT dayanghumidaabangabdulrahman countryoforiginbrandimageandhighinvolvementproducttowardscustomerpurchaseintentionempiricalevidenceofeastmalaysianconsumer
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