COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The resu...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Petra Christian University
2018-03-01
|
Series: | Jurnal Manajemen dan Wirausaha |
Subjects: | |
Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20620 |
id |
doaj-c4d04d176ddc46bebe558022fd72513b |
---|---|
record_format |
Article |
spelling |
doaj-c4d04d176ddc46bebe558022fd72513b2020-11-24T23:17:05ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382018-03-012016372COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMERMohd Amirul Adenan0Jati Kasuma Ali1Dayang Humida Abang Abdul Rahman2 This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision making when purchases these products. Implication and future research also discussed.http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20620East Malaysian consumerscountry of origin (COO)brand imagehigh involvement productspurchase intention. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mohd Amirul Adenan Jati Kasuma Ali Dayang Humida Abang Abdul Rahman |
spellingShingle |
Mohd Amirul Adenan Jati Kasuma Ali Dayang Humida Abang Abdul Rahman COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER Jurnal Manajemen dan Wirausaha East Malaysian consumers country of origin (COO) brand image high involvement products purchase intention. |
author_facet |
Mohd Amirul Adenan Jati Kasuma Ali Dayang Humida Abang Abdul Rahman |
author_sort |
Mohd Amirul Adenan |
title |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER |
title_short |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER |
title_full |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER |
title_fullStr |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER |
title_full_unstemmed |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER |
title_sort |
country of origin, brand image and high involvement product towards customer purchase intention: empirical evidence of east malaysian consumer |
publisher |
Petra Christian University |
series |
Jurnal Manajemen dan Wirausaha |
issn |
1411-1438 |
publishDate |
2018-03-01 |
description |
This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision making when purchases these products. Implication and future research also discussed. |
topic |
East Malaysian consumers country of origin (COO) brand image high involvement products purchase intention. |
url |
http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20620 |
work_keys_str_mv |
AT mohdamiruladenan countryoforiginbrandimageandhighinvolvementproducttowardscustomerpurchaseintentionempiricalevidenceofeastmalaysianconsumer AT jatikasumaali countryoforiginbrandimageandhighinvolvementproducttowardscustomerpurchaseintentionempiricalevidenceofeastmalaysianconsumer AT dayanghumidaabangabdulrahman countryoforiginbrandimageandhighinvolvementproducttowardscustomerpurchaseintentionempiricalevidenceofeastmalaysianconsumer |
_version_ |
1725584797704650752 |