Consumer’s trust in Internet shopping: a modelling proposal based on the standard learning hierarchy
This paper is placed on the framework of studies focused on analyzing the consumers’ buying behaviour on the Internet. We have based on adapting the hierarchy-of-effects model (standard learning hierarchy), in order to theoretically propose a conceptual model explaining how consumers’ beliefs —i.e....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2006-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2006&v=6&n=2&o=4 |