The Importance of Being Local: The Role of Authenticity in the Concepts Offered by Non-Themed Domestic Restaurants in Switzerland
In the highly-competitive restaurant environment, restaurateurs continually optimize the quality of their offer so that customers leave the restaurant with the intention to return and to tell others about their experience. Authenticity is among the attributes that restaurateurs seek to provide; and...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-05-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/9/3907 |