The Role of Gender and Situational Factors in Wine Consumption of Generation Y
The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia -Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors o...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2013-03-01
|
| Series: | South East European Journal of Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jeb-2013-0008 |