The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions
Consumer health awareness has increased recently, this is evidenced by the desire to consume herbal products. Today’s packaged colds jamu become a practical alternative for consumers to continue taking herbal medicines that are easy to obtain. This study aims to examine the influence of brand image,...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Magelang
2020-05-01
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| Series: | Jurnal Analisis Bisnis Ekonomi |
| Subjects: | |
| Online Access: | http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/3077 |