Print Advertising In The Us And Hong Kong: A Comparative Analysis
Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit of co...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2009-11-01
|
| Series: | Review of Economic and Business Studies |
| Subjects: | |
| Online Access: | http://rebs.ro/resource/REBS_4/Research%20Paper/Seitz,V_-_Print_Advertising_in_the_US_and_Hong_Kong.pdf |