Modeling Multi-generation Innovation Adoption based on Conjoint effect of Awareness Process
The prior models in the field of multi-generation diffusion modeling basically concentrated on employing effects of substitution and switching behavior. But little or no importance has been given to the manner in which information about the product is diffused in the marketplace for eventual determi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Mathematical, Engineering and Management Sciences
2017-06-01
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| Series: | International Journal of Mathematical, Engineering and Management Sciences |
| Subjects: | |
| Online Access: | https://www.ijmems.in/assets//8-ijmems-si-02_vol.-2%2c-no.-2%2c-74%E2%80%9384%2c-2017.pdf |