A COMPARATIVE ANALYSIS OF MARKET ENTRY MODE OF SOUTH KOREAN FIRMS IN CHINA AND VIETNAM
This study examines the market entry mode of South Korean firms(henceforth Korean firms) in China and Vietnam. We are proposing a model that incorporates how firm-specific factors and host country factors affect Koran firms’ decisions on which entry mode each chooses. We tested six (6) hypotheses us...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
People & Global Business Association (P&GBA)
2007-03-01
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| Series: | Global Business and Finance Review |
| Subjects: | |
| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20150623102438-ZHPMC.pdf |