Cognitive dissonance: the adoption of dissonance reduction strategies
The study evaluates the use of dissonance reduction strategies by motor vehicle consumers. The empirical analysis was undertaken on a sample of 200 buyers of new motor vehicles, using the proportionate stratified sampling technique. Opsomming Hierdie studie evalueer die gebruik van dissonansiever...
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| Format: | Article |
| Language: | English |
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AOSIS
2001-12-01
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| Series: | SA Journal of Industrial Psychology |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/770 |