INTERNAL MARKET ORIENTATION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR IN THE HOSPITALITY INDUSTRY – A LITERATURE REVIEW
Purpose - Service is a vital aspect of the hospitality industry. Excellent service influences a guest’s decision to return to the hotel. Support and cooperation among hotel employees are key factors in improving service quality. Hotels with employees who demonstrate behaviours or cooperative behavio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Dubrovnik
2018-01-01
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| Series: | Ekonomska Misao i Praksa |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/297762 |