SUI GENERIS. GENDER PORTRAYALS IN ITALIAN TELEVISION ADVERTISING
The article reports the results of a content analysis of 815 Italian commercials and a qualitative research on some case studies. The study aims to determine the level of sex typing in the Italian advertising and try to find some changes in the gender representations. If the content analysis conf...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona; Universitat Oberta de Catalunya
2014-08-01
|
| Series: | Anàlisi: Quaderns de Comunicació i Cultura |
| Subjects: | |
| Online Access: | https://analisi.cat/article/view/2274 |