Merchandising Strategies: an analysis of their effectiveness in attracting new customers

Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandising techniques be? Therefore, the objective o...

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Bibliographic Details
Main Authors: Freddy Verastegui Tene, Jorge Vargas Merino
Format: Article
Published: Universidad de Concepción 2021-02-01
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