It’s all about you...: The discourse of banking in the UAE
Al Hilal Bank, a national bank was established in 2008, and since then they managed to change people‘s perceptions on banking and their interaction with this financial institution. This change was marked by the distinctive ‘syntactic personalization’ represented by its slogan “it’s all about you.....
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| Format: | Article |
| Language: | Danish |
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Aalborg Universitetsforlag
2016-06-01
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| Series: | Globe |
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| Online Access: | https://somaesthetics.aau.dk/index.php/globe/article/view/1193 |