Management of visual communications in insurance companies (on the example of using icons in logos)

This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of insurance companies. The purpose of this article i...

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Bibliographic Details
Main Author: Viktor Trynchuk
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2017-08-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9054/PPM_2017_02cont2_Trynchuk.pdf