Launching Timing for Digital Products with Consumers’ Variable Needs
The value of a digital product diminishes because of the changing needs of consumers over time. To maintain the value of products, digital product firms sequentially launch upgraded versions of existing products. Therefore, a critical challenge faced by these firms is to determine the timing of laun...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2018-01-01
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| Series: | Mathematical Problems in Engineering |
| Online Access: | http://dx.doi.org/10.1155/2018/1379813 |