Use of information technologies in the marketing of a hotel enterprise

This article analyzes the development of the hotel industry as one of the most promising and rapidly developing tourism industries. The main trends in the development of the hotel services market have been studied. It is concluded that marketing is important not only for creating tools to promote ba...

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Bibliographic Details
Main Author: O. V. Shpyrnya
Format: Article
Language:Russian
Published: Southern Institute of Management 2019-07-01
Series:Научный вестник Южного института менеджмента
Subjects:
Online Access:https://www.uimjournal.com/jour/article/view/386