Marketing research for capital investment decision making

Range of investment decision is wide from the size point of view. It ranges from minor investment for changing technological operations to huge investments in building new capacities which need both domestic and foreign funds. Decision risk is proportional with the amount of investment, but it does...

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Bibliographic Details
Main Author: Tihi Boris
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2002-01-01
Series:Marketing (Beograd. 1991)
Subjects:
MR
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710201039T.pdf