Marketing research for capital investment decision making
Range of investment decision is wide from the size point of view. It ranges from minor investment for changing technological operations to huge investments in building new capacities which need both domestic and foreign funds. Decision risk is proportional with the amount of investment, but it does...
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Format: | Article |
Language: | English |
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Srpsko udruženje za marketing
2002-01-01
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Series: | Marketing (Beograd. 1991) |
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710201039T.pdf |