Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

Peer-to-peer, two-sided digital marketplaces are reshaping the way in which consumers exchange products and interact with brand value propositions, particularly in the travel and tourism industry. Within the dynamics of these marketplaces, pricing approaches are of the utmost importance; yet, in con...

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Bibliographic Details
Main Authors: Josep Lladós-Masllorens, Antoni Meseguer-Artola, Inma Rodríguez-Ardura
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
peer-to-peer
digital marketplace
pricing
Airbnb
consumer
Online Access:https://www.mdpi.com/2071-1050/12/13/5229

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https://www.mdpi.com/2071-1050/12/13/5229

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