How do Service Quality, Value, Pleasure, and Satisfaction Create Loyalty to Smart Dockless Bike-Sharing Systems?
Purpose – The purpose of this research is to investigate which factors influence users’ loyalty to smart dockless bike-sharing systems (DBSS). Design/methodology/approach – A sample of 374 subjects who had previously experienced smart DBSS was obtained and the partial least squares (PLS) method...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2020-07-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | https://rbgn.fecap.br/RBGN/article/view/4070 |