Value-based pricing in Austrian medium-sized companies
This article deals with the topic of value-based pricing and its role in medium-sized Austrian companies. The topic is interesting, as pricing is known to be the variable with the most influence on financial success or failure in this highly competitive business environment. The effects of choosing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2014-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2014/1821-34481404013F.pdf |