Measuring restaurant service quality in East London, South Africa: A comparison of restaurant customer expectations and perceptions.

The purpose of this study was to measure service quality in restaurants in East London, South Africa. The aims were to: (a) asses customers’ expectations and perceptions of service quality and to (b) establish the significance of difference between perceived and expected service quality. The empiric...

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Bibliographic Details
Main Author: Oswald Mhlanga
Format: Article
Language:English
Published: AfricaJournals 2018-02-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_8_vol_7_2__2018.pdf