Testing the role of country and destination image effect on satisfaction and revisit intentions among Western travellers.

Image is significant when tourists choose select their destination. Country and destination image are two concepts of image in the tourism industry which are important. However, only a few studies investigate the relationship between them and their effects. This paper examined such influential facto...

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Bibliographic Details
Main Authors: Nimit Soonsan, Prof Sasiwemon Sukahbot
Format: Article
Language:English
Published: AfricaJournals 2019-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_28_vol_8_4__2019_thailand.pdf