Applied Big Data Analysis to Build Customer Product Recommendation Model

With the development of the Internet environment, the trend of the retail industry in the future. It cannot be separated from the community, data and experience. Consumers’ lifestyles and purchasing behaviors are constantly changing and retailers must adopt policies to understand consumers. This res...

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Bibliographic Details
Main Authors: Rong-Ho. Lin, Wei-Wei Chuang, Chun-Ling Chuang, Wan-Sin Chang
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/9/4985