Public Response on Social Media to a Social Marketing Campaign for Influencing Attitudes towards Boating Safety

Public Response on Social Media to a Social Marketing Campaign for Influencing Attitudes towards Boating Safety

The purpose of this research paper is to assess the response on Facebook to a social marketing campaign for recreational boating safety. The campaign ran for the 2018 and 2019 boating seasons in British Columbia, Canada. Messages related to boating safety were delivered in multi-media formats, inclu...

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Bibliographic Details
Main Authors: Jennifer Smith, Tessa Clemens, Alison Macpherson, Ian Pike
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:International Journal of Environmental Research and Public Health
Subjects:
recreational boating
drowning prevention
social marketing
Facebook
Online Access:https://www.mdpi.com/1660-4601/18/12/6504

Internet

https://www.mdpi.com/1660-4601/18/12/6504

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