Predicting customers’ adoption of Islamic banking services in Tunisia:A Decomposed Theory of Planned Behaviour approach
<p><strong>Objective -</strong>The main purpose of the study is to examine the willingness of the Tunisian customers to adopt Islamic banking services, and the factors that may influence their decision.</p><p><strong>Methods - </strong>A total of 100 questio...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers
2015-04-01
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Series: | Tazkia Islamic Finance and Business Review |
Subjects: | |
Online Access: | http://tifbr-tazkia.org/index.php/TIFBR/article/view/76 |