Retrospect of the Marketing Strategies and Services in a Chinese Pharmaceutical Company
The study was conducted to determine the effective marketing strategies in terms of promotion, product, pricing and place, and services in terms of availability, reliability, responsiveness, completeness and professionalism rendered of a Pharmaceutical Company in China as perceived by the two groups...
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| Format: | Article |
| Language: | English |
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University of DR Soetomo
2019-09-01
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| Series: | Sinergi: Jurnal Ilmiah Ilmu Manajemen |
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| Online Access: | https://ejournal.unitomo.ac.id/index.php/feb/article/view/1809 |