An Integrated Planning Model for a Multi Echelon Supply Chain within Mass Customization
Product customization is considered as the widespread strategy for the actual market trend oriented toward customer focus. In this field, mass customization sights mainly to emerge economy of scale and economy of scope in order to integrate mass production principles with customization abilities. Th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kharazmi University
2021-08-01
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| Series: | International Journal of Supply and Operations Management |
| Subjects: | |
| Online Access: | http://www.ijsom.com/article_2846_4a89ada14caad974c1d99ecebd04e43c.pdf |