Corporate Reputation and Customer Brand Switching Behavior in Sri Lankan Telecommunication Industry
<p>In the fiercely competitive telecommunication industry in Sri Lanka, companies tend to focus on the respective customer base without just limiting to the new customers. In this competition, the existing customers are exposed to variety of offers from the competing firms and this may be a pe...
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| Format: | Article |
| Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2015-05-01
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| Series: | Kelaniya Journal of Management |
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| Online Access: | https://kjm.sljol.info/articles/7482 |