DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN

It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty an...

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Bibliographic Details
Main Author: Afsar BILAL
Format: Article
Language:English
Published: Universitaria Press Craiova 2010-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2010/8PakistanFFF.pdf