Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vi...

Full description

Bibliographic Details
Main Authors: Virginia Rincón Diez, Pilar Zorrilla Calvo
Format: Article
Language:English
Published: Universidad Politécnica de Valencia 2017-06-01
Series:WPOM : Working Papers on Operations Management
Subjects:
Protocol
Marketing
Entrepreneurship
Active Learning
PBL
Project- Based Learning
Teacher-Centered
Lectures
Protocolo
Capacidad Emprendedora
Aprendizaje Activo
ABP
Aprendizaje Basado en proyectos
Lección magistral
Online Access:https://polipapers.upv.es/index.php/WPOM/article/view/6470

Internet

https://polipapers.upv.es/index.php/WPOM/article/view/6470

Similar Items