Die heile Welt in der Werbung – Stereotype als Bestandteil von Werbestil
Advertising is an area that has to rely heavily on reduced and simplified message content due to its often very short perception time or its high reception speed (cf. Kroeber-Riel et al. 2009). Therefore, advertising is a fertile field for investigating stereotypes whose reduced form of present...
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| Format: | Article |
| Language: | deu |
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Bern Open Publishing
2016-11-01
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| Series: | Linguistik Online |
| Online Access: | https://bop.unibe.ch/linguistik-online/article/view/3345 |