YouTube as an Airlines Marketing Tool
Multimedia communication through social media has been experiencing constantly growing significance in the field of airline marketing. The aim of the research presented in this paper was to find out and, with the help of both qualitative and quantitative analyses, describe the way YouTube is used by...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-06-01
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| Series: | Czech Journal of Tourism: Journal of Masaryk University |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/cjot-2018-0003 |