YouTube as an Airlines Marketing Tool

Multimedia communication through social media has been experiencing constantly growing significance in the field of airline marketing. The aim of the research presented in this paper was to find out and, with the help of both qualitative and quantitative analyses, describe the way YouTube is used by...

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Bibliographic Details
Main Authors: Pásková Martina, Hruška Jan, Zelenka Josef
Format: Article
Language:English
Published: Sciendo 2018-06-01
Series:Czech Journal of Tourism: Journal of Masaryk University
Subjects:
m31
l28
Online Access:https://doi.org/10.1515/cjot-2018-0003

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