Examining the Impact of Artificial Intelligence (AI)-Assisted Social Media Marketing on the Performance of Small and Medium Enterprises: Toward Effective Business Management in the Saudi Arabian Context
Purpose: To examine the impact of artificial intelligence-assisted social media marketing (AISMM)on the performance of start-up businesses of small and medium enterprises (SMEs) in Saudi Arabia. Design/methodology/approach: A survey technique was employed whereby primary and secondary data was col...
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| Format: | Article |
| Language: | English |
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Atlantis Press
2020-01-01
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| Series: | International Journal of Computational Intelligence Systems |
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| Online Access: | https://www.atlantis-press.com/article/125933136/view |