Buyer-Supplier Relationships and the Resource- Advantage Perspective: An Illustrative Example of Relational and Transactional Drivers of Competitiveness
The purpose of this paper is to illustrate how the so called resource-advantage perspective can be used to determine the importance of specific relational and transactional dimensions of buyer-supplier relationships in driving relationship competitiveness within a transnational company (TNC). The ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2013-03-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | http://www.cjournal.cz/files/123.pdf |