Integrating Information and Communication Technologies into the System of Improving the Quality of Cooperation between Companies and Consumers
The article analyzes features of the HoReCa segment (hospitality industry) and tendencies in the industry and global market in the era of digitalization influencing the implementation of strategic marketing solutions. The key aspects of establishment of targeted marketing and the current status of t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-04-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-4_0-pages-411_417.pdf |