INCREASING MARKETING PERFORMANCE OF MILKFISH PROCESSING MICRO SMALL AND MEDIUM ENTERPRISE (MSMEs) IN EAST JAVA: BOTH PRODUCT INNOVATION AND SUPPLY CHAIN STILL CAN DO?

INCREASING MARKETING PERFORMANCE OF MILKFISH PROCESSING MICRO SMALL AND MEDIUM ENTERPRISE (MSMEs) IN EAST JAVA: BOTH PRODUCT INNOVATION AND SUPPLY CHAIN STILL CAN DO?

The influence of product innovation on marketing performance of milkfish processing MSMEs in Gresik Indonesia; 2) the influence of supply chain on marketing performance of milkfish processing, MSMEs in Gresik Indonesia; 3) the effect of product innovation and supply chain on marketing performance of...

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Bibliographic Details
Main Authors: Novi Marlena, Moh Sholekhuddin
Format: Article
Language:English
Published: Universitas Negeri Jakarta 2018-05-01
Series:Econosains: Jurnal Online Ekonomi dan Pendidikan
Subjects:
Product Innovation
Supply Chain
Marketing Performance
Small and Medium Enter- prises
Online Access:http://journal.unj.ac.id/unj/index.php/econosains/article/view/6101/4932

Internet

http://journal.unj.ac.id/unj/index.php/econosains/article/view/6101/4932

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