SOCIAL MARKETING AND SOCIETAL MARKETING: A THEORETICAL CONFUSION
Despite a clear distinction between the concepts of social marketing and societal marketing, a misguided usage of these terms keeps on recurring. In this sense, the work aimed at: (1) mapping the academic production concerning social marketing and societal marketing; and, in particular, (2) checking...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2018-07-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/33166 |