SOCIAL MARKETING AND SOCIETAL MARKETING: A THEORETICAL CONFUSION
Despite a clear distinction between the concepts of social marketing and societal marketing, a misguided usage of these terms keeps on recurring. In this sense, the work aimed at: (1) mapping the academic production concerning social marketing and societal marketing; and, in particular, (2) checking...
Main Authors: | Taís Pasquotto Andreoli, Váldeson Amaro Lima, Silvio Augusto Minciotti |
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Format: | Article |
Language: | English |
Published: |
Universidade Federal do Ceará
2018-07-01
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Series: | Contextus |
Subjects: | |
Online Access: | http://www.periodicos.ufc.br/contextus/article/view/33166 |
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