Analysis of Advertisement Financial Efficiency in Pharmaceutical Sphere
This paper defines the main trends of pharmaceutical market development in Ukraine and presents the most common measures of the demand stimulation for pharmaceutical products, primarily advertisement. The scope of the investigation included the analysis of the impact of these measures on the compani...
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| Format: | Article |
| Language: | English |
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National University of Kyiv-Mohyla Academy
2017-12-01
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| Series: | Наукові записки НаУКМА: Економічні науки |
| Subjects: | |
| Online Access: | http://spne.ukma.edu.ua/article/view/119787 |